Red Flag Logo Collection

The new emblem tells the story that changed Paul Watson’s life. In 1975, he found himself face-to-face with a Russian whaling fleet, standing between the harpoons and a pod of sperm whales. As he watched helplessly, a massive whale was struck.

Wounded, it dove deep before rising directly toward him. It could have easily taken his life, but instead, it spared him. In that moment, Watson locked eyes with the whale, and his life’s mission was forged—to protect these sentient beings from human slaughter. That defining moment is now embodied in the new logo: a sperm whale on a flag, a symbol of defiance, determination, and dedication to ocean conservation.

“It’s simple,” Watson says. “Our mission is to save whales and to break harpoons. This logo represents that.”